Hey there

Leo here from 1000x Leads

Before we get started:

• Check out this video my Co-Founder made. It is 35 minutes of pure gold on how to improve your sales process so you can sell more deals.

Now, here are the laws of a good cold email script:

1. Do not talk about what you want. Only talk about what they want. Frame everything you do in terms of how it would benefit them.

2. Do not hide your intentions or give false compliments. Get to the point and don't be phony.

3. Your emails should be short and to the point. No long paragraphs. They have not asked to be contacted. They definitely don't want to read paragraphs upon paragraphs of text.

4. Always have some way of moving forward such as "if I could help you do X with Y (your offer), would you be interested in speaking?

5. Try and incorporate any kind of social proof that you can, and make sure your offer is very, very clear.’

And #6 would be a great offer.

But, note this:

• Most offers are not seen as inherently valuable due to market awareness. They don’t care about what you’re selling and cannot perceive the value you’re driving. 

It’s like saying “hey we have this thing that’s really valuable, it’s called a Broccoli! It’s going to help you live longer, and I’ll give it to you for free.”

People want a 6 pack but not from broccoli. They want it from chocolate protein shake.

So it’s not always the best idea to lead with your main offer, especially because:

• it probably requires a large commitment

• it is unlikely that they are ready to convert

• you will have to rely on killer sales ability

To solve this, you can simply offer something that is:

• Low friction (easy to get started with)

• Very valuable

• Solving a problem that a lot of people in the market have

• Free or low cost

Instead of trying to give people Broccoli, or trying to repackage our Broccoli as a protein shake, we can just give them an entree, or front end offer that gets them in the door.

Once they’re in, you can sell them almost anything.

This is called a front end offer.

A front end offer is an offer specifically aimed at creating the maximum number of customers, which means it usually has lower friction to purchase so more people are interested.

For example, if I knew a lot of agencies struggled with their show rate, I might create a front end offer where I fix it for them for $1.

Actionable Tip of The Day:

Implement this within 24hours

1. Use this framework to create a front end offer:

• Narrow Problem

• Hyper Valuable to solve

• Low-Medium COGs, deliverable very quickly

• Can be operationalised / Done with AI + VA

• Ease of consumption

• Quality Assurance

• Process for transition to sale

2. DM me on Instagram with what your front end offer is

3. Once I approve, send it to some of the leads in your pipeline that you haven’t spoken to in a while

4. Make $$$

Best Links of The Day:

• How to sell services to strangers

• This guy is a winner

• OG Hormozi Video

• Avoid this one mistake

How I Can Help You:

1. I have a tonne of free content that will help you get clients on my YouTube channel. I post valuable insights every single day from adding hundreds of thousands in recurring revenue for 20+ clients, consulting 50+ B2B company owners. I give most of it away for free.

2. If you want to get more clients, you can use this free step by step process to do so (it is a Trello board with each task to do)

3. If you’d like to hear about how I could help you and your company, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Hope this helps,

Leo.