The Amount Of Effort Required

The Amount Of Effort Required

I was catching up with an old friend the other day, and he was telling me about how his results had stagnated.

It had been one or two years, and he hadn’t made as much progress as he wanted. He’d tried a few differnet offers, dabbled around in different strategies, mentors etc.

I think it’s safe to say that he was frustrated, especially when comparing himself to other people in his industry.

“What is the difference between me and them? There is nothing they know that I don’t know…”

I had to explain a few things to answer his question.

#1: Volume

In the exact same amount of time he had been considering a switch to a low ticket MRR model (away from high ticket), his peers have launched and tested 5-10 strategies.

For example, if you look at 1000x Leads, we have tested:

• 30 days free Trello

• 7 days free Trello

• 14 days Trello + bonuses

• Webinar funnel

• Each lead magnet on its own

• All lead magnets in one lead magnet

• $1 Trello

• Live workshops

#2: Consistency

In the exact same amount of time he had been filming videos for his free course, his peers had been posting on Twitter, YouTube, LinkedIn, Tiktok and Instagram every day and iterating on the content to make it better.

He would have phases where he would tweet a few times per day, but never stay consistent.

He would have phases where he would do his prospecting, but never stay consistent.

He would have phases where he would be doing the right things, but never stay consistent.

This meant he would never grow any momentum, never get a solid routine going, and never feel the flywheel effects of iterating and getting better everyday.

#3: Beliefs

He was telling me about the types of offers he was trying to sell while he was stagnating.

After 3 seconds I knew what the problem was.

He was focused on ‘differentiating’ by offering more stuff.

The problem with offering more stuff:

• You reduce the number of people you can sell to by trying to sell everything at the same time (for example, it’s rare that someone will need help with ads and also sales at the same time, it happens but its more rare)

• You reduce operational efficiency because you deliver a different thing for every client

• You lose marketing efficiency because you’re talking about all this random stuff in your content instead of solving a specific problem for a specific customer

• It is harder to sell a ‘full stack’ solution compared to a full solution to a narrow problem because a full stack solution is high commitment + high risk

• Your skillset in a full stack solution will be beaten by someone focusing on one thing. They will become 10x better over time because their energy isn’t going in 10 directions.

What he should have been focusing on was differentiating by being better.

In marketing, ‘new’ and ‘more’ sound good.

But in reality, ‘more of the same’ and ‘better’ are far superior.

The Beliefs He Had To Break:

• That offering ‘more’ was better than offering ‘better’

• That making money and standing out was difficult, meaning he had to do all this complex stuff to grow (not true)

• That doing more than one thing at a time was a good idea (it is not). The amount of effort required to consistently win in one thing makes it impossible to do more than one thing. Anyone you see doing a lot of stuff successfully has leverage (they can pay a CEO, they have partners or they can hire X employees). It is very rare to see someone be fully running multiple companies themselves to any level of success.

Hope this helps.

Leo