At Least Pretend To Be Smart

The other day, after I emailed this list about an ad funnel that has booked hundreds of calls on cold traffic over the past year.

Much to my dismay, someone replied with some feedback.

It was something like:

“Ohh noooo, you couldn’t even be bothered to write the actual pain points, you just wrote {pain point}. C’mon bro at least write it out for us. Wah wah wah (baby noises)”

Now.

I’m not sure how this person slipped through the cracks to end up on this newsletter (which is meant to be for high IQ business owners)…

But this reply helped me realise that I should manually ban him from the list.

1. Why would I reveal the exact thing that has been working for my client? How disrespectful would that be to someone who paid me to build that funnel?

2. Be grateful, that was actionable advice that had been battle-tested on cold traffic (unlike 99% of people online who boast about their organic wins)

3. At the bare minimum, pretend to use your brain and think for yourself before speaking.

It is truly a sign of the times.

I don’t really want to rag on this guy, it was more funny than it was stupid, but it is legit concerning that if something is not literally spelled out letter by letter, there are people that won’t take action on something.

So there is good news and bad news:

Good news.

→ This paid ad funnel still dominates on cold traffic.

The bad news:

→ The average IQ of business owners is dropping by the day.

Either way, if you are pretty smart (which I’m sure you are) you can use the funnel to sign 5-10 clients per month no problem.

A lot of people think that is outlandish, but to be truthful we have clients doing that in one day:

Simply erase your limiting beliefs and simply scale.

Do some revenue generating tasks like building this funnel.

Or, you can run around trying to get your cold emails to work and keep replying to clients every 5 minutes ‘just in case.’

Ya good plan.

Catch you tomorrow.

If you haven’t done any revenue generating tasks in time for my next email, I will be deeply angered.

That is all.