We're Back!

Hello everyone.

Good news.

The newsletter is back!

Hopefully you didn’t miss us too much.

I’ll be back on the daily newsletters again now.

I stopped because I wanted to prioritise the product, but I realised that was stupid and I could have just made the newsletter and also focused on the product.

It is never really ‘or’ when it comes to working on your business, it’s more than likely ‘and’ meaning you shouldn’t cut out valuable tasks, you should just find a way to do them all.

That’s what I’m fixing now, and that is why we’re back!

The Benefit Of A Good Newsletter

Newsletters are great because they offer an unobstructed path into your brain.

They feel very intimate and personal in comparison to many other forms of conversion mechanisms.

They are great for things that have a long sales cycle because you can keep in touch via newsletter (email) over the long haul.

When they decide they need your service, you will be the first one they think of instead of going to Google or asking people for recommendations.

Newsletters allow for a long-term conversion strategy that the other conversion mechanisms simply do not.

The caveat is that people will always be on your newsletter by default.

If they sign up for any lead magnet or conversion mechanism, you will have their email address.

You don't need to specifically promote your newsletter as one. It will be promoted and grow as a by product.

"I Don't Want To Generate Unqualified Leads"

This "problem" here is not the true "problem."

In any given market, at any given time, 99% of the leads are always going to be unqualified.

Maybe they can't afford it. Maybe they have someone in house. Maybe they have another agency. Maybe they are just not a good fit for you personality wise.

There is nothing you, I, or anyone else is going to do to change this.

The problem here is that you only have your main service and nothing else to offer.

Just because someone is not "qualified" to pay you thousands of dollars per month doesn't mean they have no money at all.

The solution to this problem is not to change human nature, macroeconomics or life in general.

The solution is to create different offers to address these different levels of the market.

If you don't, you will be leaving about 75% of potential revenue on the table.

If you are only offering your main service, you are making about 1/4 as much as you could be making.

​You can watch this training on how to monetise these leads.​

View Our Program

If you're looking for help with the things we talk about and growing your business faster, we can probably help you.

We're not asking you to say yes or no today, what we're asking you to do is make an informed decision and you can only do that by viewing our program page. (​link​)

Everyone must decide what is best for them, and it is entirely your decision if you think this will help you or not

See you soon,

Leo