The Best Way To Improve Cold Email Performance

Hey hey.

Leo here again.

Today we’re talking about the best way to improve cold email performance.

But funnily enough, it has nothing to do with changing the cold emails themselves.

Let's say we only did outreach.

We cold email people, we cold message people, etc.

This works, and a great way to get clients, but it has its problems too.

In most cases, they have no idea who you are. They don't know, like or trust you.

Even if you are the best at what you do, you often won't seem any different from anyone else cold emailing them with a similar offer.

Now, let's say we added Content into the mix as well.

Now we have two ways of getting clients, but by adding content to our system, we are actually making our Outreach more effective as well.

Consider two scenarios:

1. The first scenario is when someone has seen your content before. They've seen you post on LinkedIn or Twitter. They are subscribed to your newsletter. They have seen some of your YouTube videos. They see you on a podcast or an interview. These are all forms of content. Now when you cold email them (even though you don't realize it), they are going to be a bit "warmer" of a lead than they would be otherwise. This makes them more likely to reply to you.

2. The second scenario is when someone hasn't seen your content before, but after you cold email them, they do a Google Search for you and see you have a large number of followers, subscribers, etc. Now instead of you being "some idiot" who cold emails them, you are retaining a portion of your "authority" and leveraging a form of "social proof" (you must know what you are doing or you wouldn't have so many followers, etc.) that makes them trust you a little bit more than they would otherwise, and this makes them more likely to reply.

So if you want your cold emails to improve, it’s a good idea to start building out a full marketing funnel.

​To help you with that, my Co-Founder Matt made a 56 minute training on how to create the entire 1000x Leads funnel. It is one of his best videos ever.

If you haven't seen it yet (or even if you have) check it out here (​link​).

Talk soon,

Leo

PS, if you want to double or triple your business in the next 6 months, I might be able to help you do so. Go here (link) for details.