The Biggest Lie You Were Ever Told

The Biggest Lie You Were Ever Told.

“It’s not that simple” is the biggest lie ever told.

In reality:

It is that simple.

People go online and say things like:

• Agencies don’t scale

• XYZ is saturated

• You can’t be the same as anyone else

It’s not usually that they are lying on purpose, but most of the time it is because they had a skill issue that they didn’t overcome.

So then they spill this propaganda into the market that it is sooo hard to scale and things never work unless you do {new business model}.

It is a tale as old as time, and to be honest I wish I realised how it worked way earlier, because I used to believe these things.

Like when someone says they shut down their agency because they couldn’t scale, that is literally just them saying “I couldn’t figure it out.”

There’s nothing wrong with not being able to figure it out, the problem arises when they cope and claim that there is some other reason it didn’t work for them.

Instead of admitting they couldn’t figure it out, it is easier for them to sell a new opportunity.

It makes sense.

You can see why it happens.

It is profitable.

But it is not beneficial for you.

The thing that will make you more money is solving the problems in front of you and unlocking more growth.

Which 99% of the time does NOT include switching business models.

About 5 months ago, too many people were asking me if they should pivot, so I recorded this loom (link).

It helps you answer the question “should I pivot.”

Sometimes the answer is yes, but it’s most likely ‘no.’

The answer to your problems is:

• Figure out exactly what is holding you back

• Making a plan to remove/fix it

• Seeing if the plan works

• If it didn’t, make new plan

It is a rather ‘cave man’ approach to thinking, but that is what is required.

And to be honest, most people don’t even use this level of thinking when it comes to strategy, most people kind of just use the ‘hope n cope’ approach.

If you want to learn how we make objectives and strategy internally, go to this page and read the entire thing.

A big part of becoming ‘good’ at business is learning the fundamentals like this. Acting like a 7-8 figure company. Improving your professional and personal standards.

It can lean towards being ‘hippy dippy’ but it also makes your bank account bigger, so it’s not the end of the world.

Ciao.

PS while I’ve got you here, check out this video about what our clients are doing to hit 100k months (link).