A concept that will help you destroy bottlenecks

In Australia, we have this thing called Australian Rules Football.

It’s kinda like Rugby mixed with NFL and Soccer.

I used to play it at a semi elite level, but that is a story for another day.

The reason I bring it up is, we have a saying called ‘Fair Weather Supporters.’

It basically means someone who only supports their Football team when the team is going well, and they only attend games when it’s a sunny day.

If it’s raining, or the team is losing, the Fair Weather Supporter never shows up.

The same is true for a lot of people in regards to their business.

When things are going well, it is easy to post YouTube videos and run ads.

It’s easy to show up the right way for their team.

But when the going gets tough?

All of a sudden they show up to meetings late, slip up in their routine, and their inputs start to fall off as well.

Now, as a reader of this newsletter I know that’s not you…

But just in case you’re in a rut and things are getting hard, remember:

When the going gets tough, the tough gets going.

Tired or well rested.

Stressed or calm.

Wind, rain, hail or sun.

None of it matters. You’ll never escape the fact that the business of your dreams is on the other side of 2-3 core activities and skills that will unlock the world for you.

The question is, do you want to identify as a Fair Weather Supporter, or do you want to just do the work anyway?

I think most people would want to do the work, so the question has to become:

What is stopping you?

Reply to this email with your biggest bottleneck, and I will send you a solution.

I want you to win.

Ciao,

Leo