A costly mistake that is far too common

In about October, a guy booked a call with me for my DFY services and was asking what he should do.

“I feel like my service is saturated. I go on Twitter and see 30 people selling my exact service. Should I pivot?”

I simply said:

“Mate, of course you think it’s saturated when all you do is think about your service and everyone who sells it.

Your entire bandwidth is taken up with how to beat X or Y, and how to one-up their latest tweet or YouTube video.

This leads to a scarcity mindset that comes through on sales calls, the content you make, and basically everything you do.

When you are needy and desperate to stand out and win deals, it’s almost like your prospects can smell it on you.

And when they can smell that desperation on you…

• They leave the interaction thinking you are 40 IQ

• You ruin your reputation because they tell their friends

• You lose the deal

So you can imagine what it’s like when the entire market can see you constantly trying to stand out by doing “unique” marketing techniques, adding stuff to your offer, and pivoting every five minutes.

Not good for business.

What you really should do, is pick a service.

Stick to it.

Become an absolute expert.

Then sell a bunch of deals.

Companies will always hire experts.

Always.

Whether it’s to build out a department, train their team, deliver services or consulting, or whatever it may be.

The reality is, even the smartest business owners you know don’t have the time to dedicate towards being an expert at specific skills.

So they need to bring someone in to help them.

If you are an expert, and they know who you are + trust you:

They will hire you.

Shocker.

What it really reveals is that you have a lack of conviction in your own ability to sell, make money, and deliver good services.

Some people look at that as a bad thing…

But to be honest it’s normal to be unsure if you can do something if you’ve never done it.

So you just have to do it 10,000 times and decide if you are good or not somewhere along the way.

My bet would be that after a certain amount of reps, you’d be confident.”

And then I let him off the call to go and run around like a headless chicken again for a while before he joined 1000x Leads in our pre-launch phase.

When I first talked to him in October, he was stuck at 6k/mo.

Surprise surprise, he’s now doing 50k/mo with his email marketing service.

Will drop an interview with him soon.

Action Item:

• If you aren’t skilled enough yet, that’s ok. Do more reps, get more training, get more feedback (from experts and from customers), and expand your time horizon.

Talk soon,

Leo