The downfall of 'no brainer' offers

Author

Leo Moore
February 28, 2024

Hey.

Leo here from 1000x Leads.

Today I am emailing talking about the downfall of no brainer offers.

Deep Dive:

When Alex Hormozi first released 100m Offers, it was crazy how well the strategies worked.

But, as time went on, making a ‘no brainer’ offer became much more common, to the point where now there is a very low level of trust in the market.

Which means that most people’s “perceived liklihood of achievement” is quite low when people make these offers.

This is just a fancy way of saying ‘people will tell you they can deliver the world, then deliver nothing.’

  • They won’t trust you or believe you

  • You will be on the hook to get them a massive result

  • You enter the relationship with the wrong frame

  • You set crazy expectations

  • You will work your way down to making zero profit as the offer gets ‘better’ and ‘better’

Peter Thiel said “competition is for losers” which is true, except we still need to get clients without making crazy claims.

To do this, we use front end offers or ‘lead magnets’

Offering a lead magnet makes it 100x more likely that someone will engage with you.

If someone doesn't know you, doesn't trust you, and doesn't like you, why would they respond to your email or advertising

It wouldn't even make sense to do so.

Especially when you realise that in any market, only 3% of people will be ‘looking to buy’ which means that if you reach out with a ‘no brainer’ very few of them will be ready to convert anyway.

"B-Bu-But, Isn't Creating Tons of Lead Magnets A Lot of Work?"

Implementing this overall marketing system produces a "de facto moat" between you and others who provide the same service.

You will be generating new leads left and right, 24/7/365 with all your lead magnets, while your "competitors" will still be at the "this is a lot of work" stage.

Here is the criteria for a good lead magnet:

  • Targets a Narrow Problem

  • That is Hyper Valuable to solve

  • Can be solved for Low-Medium COGs and is deliverable very quickly (eg PDF, Gamma doc, cold email setup)

  • Easy to consume for prospect (low effort)

  • Extremely high quality and fully solves problem

  • Provides a process for transition to sale

Most people mess up that last one.

If you send a lead a loom for a lead magnet, it is unlikely that they ever respond.

For a better transition to the sale, use a lead magnet or offer that forces them to engage with you more.

For example, if you offer a lead magnet of 1,000 personalised leads, they have to break down their ICP.

If you offer a lead magnet of 100 creators they can use for UGC, they will have to tell you more about their brand.

It might seem small, but you can use this to

  1. Start a conversation

  2. Use as bait for a 10-15 min phone call

    → Either way, 100x better than Loom video CTA

Actionable Tip of The Day:

Implement this within 24hours

  1. List out all the steps of your service

  2. Think “what is the most value I can give away without giving away too much” → watch this video as a guide

  3. Create a lead magnet or lead magnet offer

  4. Watch your leads 10x

Quote of The Day:

"Paid ads are the only casino on Earth, that with enough skill, you become the house."

- Alex Hormozi

How I Can Help You:

  1. I have a tonne of free content that will help you get clients on my YouTube channel. I post valuable insights every single day from adding hundreds of thousands in recurring revenue for 20+ clients, consulting 50+ B2B company owners. I give most of it away for free.

  2. I recorded a 3-hour B2B lead gen masterclass. You can access it here completely for free. Just make sure to let me know when you use it to 100x your business and share it with a friend.

  3. If you’d like to hear about how I could help you and your company, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Hope this helps,

Leo.