Hey,

Leo here from 1000x Leads.

Let’s get straight into the best way to not get any leads (so you can avoid it like the plague).

Deep Dive:

If you want to get no leads, appealing to small segment of the market is a good idea.

It sounds simple, but most people are doing this.

For example, if only a small number of people have X problem, it is not worth targeting that problem.

Also, keep in mind that at any moment only 3% of the market are looking to buy. 

90% of people are unaware of the problem, 4% of the people are problem-aware and 3% of the people are solution-aware. 

I cover this in detail in this video.

And of course, we love going after the 3% that are product aware and most aware because they are some of our best clients, but we don't ignore the 97% unaware being the most important stage. 

Because - ALL of the scale is in the 97%.

If you optimise for getting the 3% you will get sales but that also means you’re leaving 97% of potential prospects completely ostracized. 

What you can do is drive leads with a valuable thing that gets them to respond, add them to pipeline and nurture them into buying your high ticket stuff OR hit them with a lower commitment front end offer that can act as ‘bait’ for your main offer.

For example:

• Unaware - cancer growing that they can’t feel - what are the symptoms they could be feeling but don’t know about?

• Problem Aware - have pain in back 

• Solution Aware - have pain in back and know they need chemo

• Product Aware - have pain in back and know they need chemo and are shopping around a few places but are unsure

• Most Aware - shopping around for a chemo vendor and only need the deal

You want to address each of these people differently being aware that most of the scale occurs at the lower levels of awareness.

Actionable Tip of The Day:

(Implement this within 24hours)

1. Based on the conversations you have with clients, try and determine their level of awareness

2. Make 5 marketing angles, each targeted at one of the levels of awareness

3. Start a campaign this Monday that tests each of the angles against each other

4. See which one wins

Best Links of The Day:

• Market Awareness Training

How I Can Help You:

1. I have a tonne of free content that will help you get clients on my YouTube channel. I post valuable insights every single day from adding hundreds of thousands in recurring revenue for 20+ clients, consulting 50+ B2B company owners. I give most of it away for free.

2. I am pretty sure my Co-Founder, Matt, has the best B2B YouTube channel on the planet. You can check it out here. He covers topics like paid ads, cold email and all things lead generation.

3. If you’d like to hear about how I could help you and your company, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Hope this helps,

Leo.