How to get anything you want (easy mode)

Look, it is actually simple as f*ck, you probably just haven’t thought of it this way.

  1. Decide goal.

    • EG: “I want to hit 100k per month”

  2. Write down 5 things that must be true in order to hit the goal. This is called an ‘objective’

    • Book 30-40 sales calls per month

    • Expand team to be able to handle 30-40 clients

    • Close 5-10 clients per month

    • Keep churn below 10%

    • Get a working paid ad funnel

  3. Write down 5 things that must be true for each of the 5 objectives to be true. This is known as a ‘key result’

    • EG for the objective ‘get a working paid ad funnel’

    • Get ads infrastructure setup

    • Get landing page

    • Get ad creatives ready

    • Get a post opt in flow

    • Solid appt setting system

    • Then repeat this for each of the 5 initial objectives

  4. Write down all the tasks you need to complete in order to achieve each key result.

    • EG ‘get ad infrastructure setup’

    • Get business manager

    • Get ad account

    • Get FB page

    • Get IG account

    • Connect FB page and IG account to business manager + ad account

    • Setup your pixel

    • Setup your ad account properly

    • Make sure tracking is accurate

    • Etc.

    • Repeat this for each key result (you will have a tonne of tasks to do)

  5. Plan out these tasks on a calendar for the next quarter (or any period of time in which you want to achieve the goal). You will have lots of tasks, so choose a number to do per day, for example five tasks per day.

  6. If you can delegate them to your team, do so. If you need to make any hires, do so. If you need someone to teach you how to do the stuff, do so. If you need to learn something on YouTube, do so.

This gives you an actual list of things to do in order to achieve your goals.

Much more effective than just coping and getting to your desk with zero clarity on what needs to be done.

Without this, you will struggle to put your focus in one direction which will prevent you from scaling properly.

So if you don’t want to plateau, you should take action on this.

No lies detected.

See you tomorrow,

Leo