How To Get 'Good' At B2B Content

Leo Moore
April 15, 2024

How To Get Good At Content

One of the biggest problems or mental blocks is the fact that the average person (and probably you) suck massively at making content.

They suck at speaking on camera and making videos.

That is to be expected. Everyone sucks at something they have little experience in. Everyone sucks at something the first time they do it.

You don't quit because of it.

Imagine if when you were a toddler learning to walk, you fell down and decided "well, I guess walking is just not for me."

Ridiculous, right?

It is no different with content.

Practice makes perfect.

No one is good without practice.

How to practice:

Schedule 15 minutes per day in your calendar (even on weekends)
Go to https://randomwordgenerator.com/
Make a two minute video based on a random word with no script. Try to make it as outrageous as possible. Make it ridiculous. The reason you want to do this is to stretch the limits of what you will feel comfortable saying on camera. No one is going to see this videos anyways.
Re-Watch the videos and make them better

If you are not good at talking on camera yet, this will help with tonality, confidence, and how ‘natural’ you seem.

If you look at any social media platform, you will notice that there are many different types of content and styles.

You are also typically allowed to post text based stuff, photos, and videos on every single platform.

This leaves us wide open with what we choose to do, but we should choose to post in the most popular style of format of each platform.

Every platform has a style that is the most popular, and we would be foolish to ignore that.

Why would we choose to play the game on hard mode?

Here are the most popular styles on every platform:

TikTok/Shorts/Reels: A short video with captions edited in + good sound quality + good lighting + decent video quality.
LinkedIn: Carousels
Instagram: Carousels
YouTube: Long-form videos
Twitter: Threads

You will notice that our entire content strategy is based around these content styles. There is a reason for that. It is not randomly chosen.

About one hour per day.

Make sure to actually put this in your calendar.

What gets scheduled, gets done.

This should be one of the FIRST things you do each day because it is very important.

You may ask "when do I have time to do actual work?"

This IS the work.

This is what will push your business forward.

If you don’t have enough time to create content, you need to re-evaluate how you spend your time as the founder.

That doesn’t mean you have to become Mr Beast.

But you certainly need to be writing and recording yourself doing things with the express intent that your ideal customers see it.

Even if you run a Saas, updating your customers weekly with what’s going on + relevant industry news would be a high leverage activity.

If you want an in depth breakdown, my Co-Founder made one the other day, you can check it out here (link).

Talk tomorrow.

Leo