Get Out Of Your Own Way

One of my all time favourite shows is Breaking Bad.

It hits different.

If you like the show, you should 100% check out this recap. Best vid I’ve ever seen - spoiler alert (link).

The reason I bring this to you is because Heisenberg is like a lot of you.

He knows what to do in most situations, he is smart enough, and hard working enough.

But - if you’ve watched the show, you will know that his brother in law, Hank, eventually does catch him.

And the way he gets caught is Heisenberg’s own fault:

• He tells Hank to keep looking after Hank is about to give up

• He leaves the book that reveals his identity for Hank to find it

• He keeps going despite being offered a 9 figure exit (too greedy)

If it wasn’t for getting in his own way, he would still be printing to this day.

In the same way, if you just:

• Actually did your prospecting

• Posted 2-3 YouTube videos per week

• Spent $100/day on ads and learned to make them profitable

• Sent 1000-5000 cold emails per day

You would make significantly more money.

But the likelihood is that you are constantly caught up in things that are not making you money, and sabotaging your ability to grow.

Really the only way to fix this is to be self aware enough to realise what you are doing.

For example, if Heisenberg was conscious enough to say “maybe I will get caught if I mess up” then he would have been able to prevent it.

But he was too arrogant and thought he would get away with it, the same way you think you can do NONE of the necessary actions to scale and then somehow still make money.

At the end of the day, Heisenberg gets caught, and you still rely on referrals.

Lesson in there somewhere.

Step 1: Setup this daily routine

Step 2: Stick to it

I guarantee you make more money as a result.

So get to it (link)

Au revoir.