You have to get rid of this belief asap

Hands down the worst belief that I hear way too often:

“My market is saturated”

Of course most people’s response to that is:

“Haha! No such thing as saturation buddy!!”

Which isn’t really of any utility is it?

If you are constantly worried about saturation, the truth is, your market is probably saturated.

The question is - what are you gonna do about it?

And more importantly, what not to do:

• Try and add more services

• Use weird mechanisms to ‘stand out’

• Get weird and unconventional as a marketing strategy

I see this far too often when people will try and make up some kind of mechanism to scale an agency, or add more services to try and capture more leads on the front end.

The truth is, neither of these will help you.

You just have to be better.

For example, Matt scaled his landing page agency to 900k per month.

Oscar, Abdul and Angus have each added 10-40k/mo to their email marketing agencies.

Brandon, a paid ads agency client, is booking 100+ calls per month on cold traffic.

When it comes to saturation, that just means that it is harder for beginners to win. Truthfully.

The benefit of saturation is that people are buying.

Which means that if you are good, you can clean up shop.

It’s just a little harder.

But wouldn’t it make sense that if there was a lot of money somewhere, there’d be a little more competition?

I go deeper into this topic in today’s YouTube video, which I think is very important to watch if you run a conventional agency service.

You can check it out here (link).

Hope this helps, and as always let me know if you have questions.

Leo