How to grow your business faster

When you're running a business, it's easy to get caught up in the day to day.

Much easier than you would think.

The implication of this is that a lot of the time you can become focused on tasks rather than improving the quality of your business.

This poses a fairly significant threat when you realise that improving the quality of your business is 100% necessary if you want it to generate more cashflow or enterprise value.

Quality means literally:

“the standard of something as measured against other things of a similar kind; the degree of excellence of something.”

So by improving the quality of your business I just mean making it ‘better’.

And when I say ‘better’ I mean:

• Better client results

• Happier customers

• More streamlined fulfilment

• Less reliant on the founder

• More profit

There are many ways to look at it, these are just off the top of my head.

So making your business ‘better’ should probably be high on your list as the founder.

But like I said, if you get caught in the monotony of the day to day, dealing with clients, fires that go off etc, it’s easy not to.

And the same thing happened to me.

That is why I decided to systematically ‘build in’ ways that I will improve my business on a daily and weekly basis.

For example:

• Spending one hour on improvingthe product and customer journey every single day

• Testing one new offer iteration on cold email every week

• Scheduling one hour per week for reflection on the business and giving myself directions

And other things of this nature. Whatever you want to improve really.

I found that if I didn’t schedule it in, it was very easy to miss.

But I knew that it was important to do, so now I block time daily/weekly to do these things.

All I want is a 1% improvement per day.

That become a 37x every year.

If I can 37x year on year, I’ll be pretty happy.

But the key is to build it into your weekly workflow, so you never miss it, and you can keep a tight feedback loop.

1% every day.

Hope this helps.