20k/mo vs 100k/mo

Yesterday, I was hitting the gym with two of my clients and they asked me a question:

“Leo, you have clients in our industry that do 5-10x our revenue. I’m curious, what are the differences between those bigger companies and us?”

It’s a good question.

My answer:

To be really honest, there is zero difference between you.

If anything, you have better service delivery than the larger company and maybe even a higher IQ (if that even mattered).

Winning over a long time period is just repeating a set of successful actions and then not changing or pivoting.

It’s that simple.

The thing that makes it hard is that you have to do all of the successful actions for enough time for it to work, and at a high enough level to get a return on your time and money.

For example, “doing cold email” is not a revenue generating activity if you aren’t good at it.

“Running ads” won’t make you money unless your funnel is good enough.

And that doesn’t mean that they weren’t already doing these things, but it’s a question of:

1. Do I need to do more of what I’m doing right now?

2. Do I need to do the same stuff I’m doing already but make it 10x better?

3. Do I need to do something new?

That is what the bigger companies have done over time.

They’ve done more stuff, and they’ve done it better, for a longer time period.

That’s it.

Step One is figuring out what to do.

Step Two is implementing for long enough to get good at the thing.

Step Three is winning.

Trust me, if you met any of the companies and competitors you idolise, you’d probably be like:

“Wow, that guy is a human, nothing really special. Looks like he’s just worked 100x harder than us for three times as long as we’ve been in business. It makes sense that he makes more.”

Nothing is really rocket science here, it’s just basics at scale.

Anyway, simple email today.

Just do the work.

Leo

P.S.

I’m going to be dropping some unlisted private trainings that are exclusive to this newsletter.

Reply to this email with some requests and I will spin something up.

I was thinking something along the lines of the biggest lessons I learned every week or something like that..

But if you have something good then I will use it + give you credit + an extra unlisted free training.