Before I learned this, I wasted a lot of time.

The problem with that is, when you’re running a business, it’s not really like you have a lot of time to just throw away at trivial things.

You really need to be maximising your efficiency if you can.

But before I tell you what it is, it’s important to know how I learned it.

I was talking with a client that we helped with some ad creatives, funnels and some cold email.

At the start of the client relationship, and we took a bit of a different approach than normal.

The reason for this was that the day before, I had ordered Uber Eats.

And while I was choosing where to eat, I realised that even if I wanted to order food from one place, if the delivery time at another place was faster, I would choose the faster place.

The reason behind that was - if I am ordering Uber Eats (aka buying something) the reason I am buying it is because I am in pain (hungry) and the faster I can get out of a painful state, the more valuable a product is.

So the next day when I was onboarding this client I just thought to myself “how many leads can we get this client and how quickly can we do it.”

Because I knew, this client wanted to work with us to grow his business faster, get more calls booked and more closed clients.

So instead of my normal process of onboarding, I just said to the client:

“Send me your case studies, Smartlead logins and a breakdown of your service, we are launching a cold email campaign tomorrow.”

And then I created 5 new offers and about 20 cold email scripts, then scraped a list and uploaded a campaign within 24 hours of onboarding the client.

The result:

16 qualified calls booked in the first 14 days of working together.

After this happened, I realised that a lot of the sales assets, Video Sales Letters, funnels, and fluff were actually not necessary to get a client results.

Because if you think about it, from 16 qualified calls for a B2B service agency (it was email marketing), he may close 4-5.

The lifetime value of these customers is $30k+.

So if he only closed four, that is $120k added to his business in two weeks.

He didn’t need a VSL, a funnel, a YouTube channel or anything like that.

He needed:

• A killer offer

• Traffic

Now after that, we onboard clients completely differently and aim to get results within the first 1-7 days of the relationship. Because it is just better.

The Lesson:

• 80% of the results you get will come from 20% of the work

Actionable Tip of The Day:

Implement this within 24 hours

1. Review your product or service and find the 20% of effort you put in that gets 80% of the results for your customers or clients

2. Deliver this 20% of effort within the first 24-72 hours to get a fast win

3. Review your product suite and see if there are features that don’t need to exist, that provide extra work for your team without driving more value for the client

4. Remove fat, focus on what gets results

5. Repeat weekly or monthly.

Best Links of The Week:

• How to 5x Your Lead Flow in 7 Days

• 12 Free B2B Lead Generation Trainings

• How To Live an Asymmetric Life Lecture

• Quick bite-sized pointer

How I Can Help You:

1. I have a tonne of free content that will help you get clients on my YouTube channel. I post valuable insights every single day from adding hundreds of thousands in recurring revenue for 20+ clients, consulting 50+ B2B company owners. I give most of it away for free.

2. If you want to get more clients, you can use this free step by step process to do so (it is a Trello board with each task to do)

3. If you’d like to hear about how I could help you and your company, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Hope this helps,

Leo.