This Law Will Make You More Money

The Law of Familiarity

The Law of Familiarity underscores the importance of consistent engagement with prospects across various communication channels, such as emails, phone calls, and social media interactions.

That is why every founder needs to prospect for 30-60 minutes per day.

This frequent contact via prospecting helps in building recognition and trust, making prospects more receptive to sales pitches.

Essentially, it's based on the psychological principle that people tend to develop a preference for things merely because they are familiar with them.

Therefore, by regularly appearing in the prospect's inbox, call logs, or social feeds, a salesperson becomes a known entity, reducing barriers to sales conversations and paving the way for more effective prospecting.

How To Get Tons Of Clients With Prospecting

​I made this 40 minute video that goes over the prospecting strategy we use.

You can check it out here (​link​)

"Ew Prospecting Sucks It's So Boring!"

It Is Better Than Being Poor

Prospecting for 60 minutes per day is far better than being poor, and you will never be poor again if you dedicate five full, focused hours per week towards prospecting.

You even get a break on the weekends! How fortunate.

Think of it as working hard, then resting hard.

Just like the gym.

Ask yourself this…

If you contacted 60 people per day (one per minute during your hour) and stayed with that over the course of a year, do you think you could possibly be in a worse business situation than you are now?

I'll answer this for you.

No, there is no possible way.

You would be rich af.

Talk soon,

Leo