How to make your content 2-3x more effective

The best and also worst thing in the content space right now is that anyone can post online.

It’s good because everyone has access.

It’s bad because that means it’s competitive, and now everyone watches videos with a sense of distrust and sales resistance.

Pretty much anyone can just yap about what they do with zero experience.

Kind of like if a homeless guy on the street was giving out financial advice.

The reason this is relevant to you is that now, more than ever, people turn on a video and think:

“Why should I listen to you”

And they are completely justified in asking that question.

Think about it.

You could make a great video, about a great idea, and solve a problem for your ideal customers…

But if they don’t believe it’s gonna work?

It has zero value:

1×0=0

The best ways to increase perceived likelihood of achievement:

1. Use case studies for each action step. EG if I say “Use a one time offer” I would back that up by telling you Angus used this to hit $60k/mo

2. Use a story EG if I wanted you to deploy a one time offer, I’d tell a story about how I figured out they work so well

3. Appear powerful in the first 60 seconds. People who haven’t seen your videos before don’t know who you are, so it’s a good idea to get some authority as soon as possible. This changes how all of your content is perceived. Example (link).

If you want a full breakdown on how to come up with ideas, how to script videos, how to produce good videos, and get all your content reviewed by me 1-1, you should join 1000x Leads.

We also have a full YouTube course made by the scriptwriter behind the channels of Vid IQ, Hypefury, Davie Fogarty, and Instantly AI. It’s pretty helpful imo.

If you’d like to get the details or ask questions before joining to see if you would be a good fit, book a time here (link).