On: Managing Complexity While Scaling

Got a message on Twitter the other day.

“My only hang up with your approach is the added complexity of all the additional channels, offers, funnels etc.

It doesn’t seem manageable big picture unless you’ve got a big team with a tonne of outsourcing - which I don’t see how doesn’t compress margins down way below 50%.”

My immediate thought was - let’s get real here.

You are scaling to multi 7-8 figures.

• Do you think there won’t be a bit of complexity?

• Are you not aware that you will need a team to handle most of the work?

• Do you think margins just magically stay above 50% at scale with an agency?

Lol, most of the agency influencers just scale an agency to a decent revenue number and like 20% margin.

This case study is about how Matt scaled to $900k/mo in under 12 months with over a 50% margin. If you haven’t seen it yet, I strongly recommend you check it out (link).

So when you ask about ‘complexity’ and being ‘manageable’ the reality is that most people won’t be able to manage it, especially if you are a beginner.

However, if you are smart, hardworking, and already have a working business, we have boiled the process down to a simple and repeatable method, that also takes into account where your specific business is at.

If you don’t want to scale to 900k/mo in one year, then you don’t need all the complexity.

It’s just a game of making the next high leverage move, and making the next logical step.

Do that over and over, and it is pretty easy to hit 100k/mo.

Like these guys:

• Jake hit it in 7 months

• Angus hit it in under 12 months

• Matthew is way above 100k/mo

• Oscar is just under

• Max has doubled (maybe even tripled) his business

So in a way - you are right in thinking ‘wow this stuff is complex.’

Yes, it is hard to hit 900k/mo lol.

But - that doesn’t mean you can’t add 50-100k/mo in recurring revenue using the same systems and tools, but applied in a specific way.

If you want to learn how, watch this unlisted YouTube video (link)

Ciao.

Leo