One of the worst beliefs you can have

It absolutely kills me every time I hear

“Yeah well I just don’t want my service to be a commodity”

Legit kills me.

Here is why:

My definition of commodity:

• a useful or valuable thing that can be bought or sold

Why the f*ck would it be bad for it to be a commodity?

The real reason is that most of the time people say ‘commodity’ but they really mean a competitive service, and they are scared of selling something that has competition.

Newsflash.

9/10 times something has no competition, it’s because there are no buyers.

You might hear that and think:

“No way! When Henry Ford was making cars, he said If I asked people what they wanted, they would have said faster horses.!!!!!!!! I need to innovate and make new stuff!”

That could be true if you were doing any level of innovation, like helping people get a result 100x faster and easier.

But the reality is that when it comes to selling agency and B2B services, you don’t need to innovate. You just need to be good.

Do you really think that you couldn’t find 50 businesses that exist that need your email marketing services? Or a landing page?

You are 100x more likely to sell one of these than a stupid made up offer that gets no result.

Who in their right mind is buying a made up thing with a bunch of random features that are only included because they cool?

For example:

• “I sell AI manychat growth funnels on Instagram. We handle every single ridiculous process involved with selling stuff on IG”

And even then, why would it be bad to sell a useful thing that is commonly bought?

That just means people like to buy it.

The worst thing you could do in this situation is starting to sell something more complex so you become less of a ‘commodity.’

In what way is that weird AI appointment setting thing even close to being better than just having good content and a good appointment setter?

Who is buying this?

Selling that is so complex you probably want to charge a good amount of money for.

The problem with that is that nobody is buying it.

You just need to deliver a desirable result. By any means.

People will mistakenly explain their offer as the set of steps they take to get to the outcome, when in reality the offer is just the outcome.

You will get X, and I will get Y.

That is it.

The steps in your offer are just a function of explaining what you do so the prospect will think it will work.

That is it.

Zero reason to make it more complex than it needs to be

In my opinion, the absolute best business to run is the one where you just sell something that actually works, to a customer that already buys that thing.

You don’t need to be like Elon Musk and sell something new.

You need to be like this guy and sell something better.

A service is always a commodity until you make it an offer.

A ‘commodity service’ isn't bad because that just means people will buy it lol.

If you want to learn about competitive offers (the right way), you should watch this video (link)

Talk soon

Leo