Hey there

Leo Moore here from The Acquisition Letter.

Offer Idea Edition #6 - Perception

If someone is not converting, it is often because what you are offering is not valuable enough in their eyes.

For example, compare these two:

• "Do you want these emails?"

• "Would you like to double your CVR on your email list?"

Which is more valuable?

Objectively speaking, almost any eCommerce brand would love to double their CVR on their email list. They can understand the value in that.

If that was the case, all you would need to focus on is making them confident that you can deliver, which can be done with a guarantee + proof.

If they know, like and trust you, you might be able to sell "do you want these emails" as an offer that is very valuable to you, but the problem is that you won't be able to sell that to many people, because only a small number of people are 'aware' - only about 3% in any market.

This is why your offer needs to be 100x better when selling to cold traffic.

A good example of this is if you were trying to sell the concept of eating a vegetable to a five year old, you wouldn't say.

• "Hey Mr five year old, these vegetables will increase your longevity, mitochondria function, and brain health"

Because that has zero value to the five year old.

They could not care any less.

The way you would sell it is by saying:

• "Batman likes vegetables. Would you like to be like batman?"

→ When the buyer is not aware of the value you are delivering, you have to communicate in a way which will allow them to perceive why it is valuable.

You have to sell them on an outcome they desire, or solve a problem that is causing them pain, and then convince them that it will happen.

Actionable Tip of The Day:

(Implement this within 24hours)

Ask yourself these questions:

1. Am I providing an outcome that would be seen as very valuable?

2. Is it reasonable to assume that my offer is so good that a potential customer would be misguided to say no to me?

3. Does my ideal customer understand the value I am delivering?

4. Is it reasonable to assume that my ideal customer would believe me when I make certain claims?

5. What do I need to do for them to believe me and trust me?

Best Links of The Day:

• Lessons from sending 20k cold emails/day

• Building a Cheat Code Agency Offer

• Key mistake to avoid when creating an offer

How I Can Help You:

1. I have a tonne of free content that will help you get clients on my YouTube channel. I post valuable insights every single day from adding hundreds of thousands in recurring revenue for 20+ clients, consulting 50+ B2B company owners. I give most of it away for free.

2. I am pretty sure my Co-Founder, Matt, has the best B2B YouTube channel on the planet. You can check it out here. He covers topics like paid ads, cold email and all things lead generation.

3. I have 12 trainings that are genuinely better than most courses you would pay 5-10k for. You can check them out here (link).

Hope this helps,

Leo.