Secret scaling hacks for agencies

Not many people know this, but I have minority equity in a productised agency. It’s one of my favourite business models because of how sticky it is.

Basically my main role in it is to make decisions and ‘steer the ship’ towards 100k per month in profit. This includes making the core strategy/objectives, key hires, and direction of the company. Like a board member in some ways.

If you’d like to see more of the behind the scenes, let me know and maybe I’ll do a video about it.

We launched Jan/Feb and have scaled up to about $35k per month. It’s going ok, but definitely could be going faster.

Some of the ways we’ve made the most most money:

1. Using a free trial offer, then converting between 25-30% of the free trials into paying clients.
   
   The free trial means outbound prospecting metrics are pretty high, then you just have to focus on being good at fulfilment. Works great, and have signed some whale clients with it.
   

2. Weekly reviews of objectives and inputs.
   
   It’s easy to get side tracked, or drift away from what we need to be doing. Having the weekly check in helps me keep the CEO accountable and make sure we’re hitting the inputs. Every now and then he will message me saying “pipeline is kinda dry” and then I ask “do you deserve to have pipeline?” and he is like “yeah ok true.”
   

3. Mixing content + outbound + ads + partnerships.
   
   It might sound like a lot, but when you have each of these rolling, it is kind of difficult not to book calls. To be honest, the last 60 days or so I haven’t even been working that much from being sick + travelling, but because we have these things in place, it keeps the clients rolling in.
   

4. Big focus on employee training.

   
   As you scale, one of the biggest problems becomes your ability to hire someone who is a beginner, and turn them into a valuable employee in a short amount of time. Of course it’d be great to hire someone who is already great, but it is a distinct advantage to be able to onboard someone and turn them into a killer. This has helped us a lot.

If these are helpful, like I said let me know and maybe I’ll drop some more behind the scenes.

I don’t want to straight up copy the “pov:” style because that guy has already done it to a high level, but if you think the documenting thing is good, I’ll think about doing more of that style.

Ciao.