Simple is better

“Simple can be harder than complex:

You have to work hard to get your thinking clean to make it simple.

But it's worth it in the end because once you get there, you can move mountains”

-Steve Jobs

You can see how that comes out in the work of Apple.

Imagine if Apple had just made something that only computer nerds could use in the 90’s (before computers were popular).

They would have made a fraction of the money they made today.

The thing made them become such a widely adopted product was how simple and easy their stuff is to use.

That’s also the reason we buy such a range of Apple products (it is more simple to use them together than to go with a competitor).

Most people in the market right now are telling you:

“you need to stand out, add more services!”

“you need to stand out, sell ai stuff!”

“make sure to incorporate {random as fk new mechanism!}!!”

That could not be any further from the real truth.

Simple is better.

To remind you, here’s the problem with offering more stuff:

• You reduce the number of people you can sell to by trying to sell everything at the same time (for example, it’s rare that someone will need help with ads and also sales at the same time, it happens but its more rare)

• You reduce operational efficiency because you deliver a different thing for every client

• You lose marketing efficiency because you’re talking about all this random stuff in your content instead of solving a specific problem for a specific customer

• It is harder to sell a ‘full stack’ solution compared to a full solution to a narrow problem because a full stack solution is high commitment + high risk

• Your skillset in a full stack solution will be beaten by someone focusing on one thing. They will become 10x better over time because their energy isn’t going in 10 directions.

A really smart way to reduce simplicity, is to add a bunch of BS that gurus tell you to do.

Business is hard already, you don’t need to make it harder.

Even if you think about Alex Hormozi’s Value Equation, reducing the amount of effort and sacrifice involved with getting a result or transformation has a drastic impact on value.

So the lesson in there is:

Simpler is better.

In your content, offers, products, onboarding, employee training etc.

Simpler is better.

I will be tattooing this on my brain and using this as the driver behind almost all decisions.

For you, here is an action step:

1. Write down the steps in your service

2. Think “which of these add no value”

3. Rate all the steps from 1-10 based on how valuable they are

4. Rate all the steps from 1-10 on how much effort they require

5. Remove anything that isn’t driving value, and spend all your focus on the stuff that actually makes money

Simple as.

Chat tomorrow.