Skills are overrated.

Kind of a weird thing to say, or even think, but let me explain using a story from a client of mine.

We have been working on his offer for a few months and it has gotten to the point where the only ‘copy’ we use is just saying the offer.

That is all it takes to get someone interested.

So I ask you the question:

Is it better to be the best copywriter who ever lived and be so good that you can sell ice to eskimos?

Or is it better to just be able to show up in the desert and start selling water for 10x it’s normal price?

When posed like that, I think it’s obvious that you would rather sell water to someone in the desert.

Or kebabs to some drunk people at 2am (basically the same thing).

So that brings me to the actionable tip of the day:

Actionable Tip of The Day:

(Implement this within 24hours)

• Re-write your offer from 10 different angles

• To find the angles, you can watch this training I made

• Create 10 campaign angles and test them

• Find the winner(s) and write 2-3 extra campaigns based on that angle

Best Links of The Week:

• Secrets to Optimal Client Service by the Managing Director of Goldman Sachs

• Tweet of the week

• Quick bite-sized pointer

How I Can Help You:

1. I have a tonne of free content that will help you get clients on my YouTube channel. I post valuable insights every single day from adding hundreds of thousands in recurring revenue for 20+ clients, consulting 50+ B2B company owners. I give most of it away for free.

2. If you want to get more clients, you can use this free step by step process to do so (it is a Trello board with each task to do)

3. If you’d like to hear about how I could help you and your company, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Hope this helps,

Leo.