Something I wish I knew when I started:

Something I wish I knew when I started:

You inherit the leverage of your client.

For example, if your client has a big personal brand and you send cold emails for them, you inherit that leverage because it means your cold emails work better.

Their leverage helps you get better results → You use the case study to get more and better clients.

I once helped an email marketing agency who was booking 3 calls per month start booking 40 calls per month and sign 6-7 clients per month almost overnight just by changing their offer, their cold email scripts and their lead sourcing strategy.

This took me just a few hours and the rest was done by my team. We started getting results in less than 7 days.

The only way this was possible was because they had the ‘leverage’ of social proof and a good offer that I gave them.

That is what makes them a ‘good’ client.

However, if your client has no leverage, you are basically doing a rescue mission.

Let’s say the client doesn’t have a leverage:

They will get slower to get results, take more of your time, and hurt your ability to scale.

And worst of all, you won’t enjoy the process, and you will eventually hate your business.

No matter what service you deliver, it will be near impossible to get them results because they have no leverage.

You have to avoid these clients like the plague.

If you want to understand how to get more leverage, and what that entails, you can watch this video from my Co-Founder Matt: (link)

3 fast leverage tips:

• Instead of getting deeply caught up in client work, focus on building an A+ level training program for your employees, so they can reliably do it for you and free up your time.

• Instead of sending all your cold emails to get clients, send 30% of your cold emails to people who share the same ideal customers as you offering to partner up. One partner can get you 5, 10 or 20+ clients instead of just one at a time.

• Instead of doing 100% of your work manually, spend time and money building an AI model on Make.com that can fulfil 40% of the work automatically. This might seem expensive or time intense up front, but if you do it right, will save you hundreds of thousands in salaries and resources.

You can also reply ‘DOC’ to this email to get access to the 190 page Google doc I’ve been talking about recently.

That will help you get more leverage.

Reply ‘DOC’ and I’ll send it over.

Talk soon,

Leo