Special Snow Flakes

At this point in my career I have seen the inside of hundreds of different businesses.

Agencies.

Softwares.

Coaching programs.

Private Equity.

Courses.

Brick and mortar.

And so on.

It is honestly super valuable because there is not much else that will help you get an understanding of what ‘good’ looks like.

You just have to see it live in action.

When you see someone execute a flawless onboarding process, seamlessly hand the client over to the support staff, and then drive results quickly - it doesn’t matter what niche you’re in, that is good.

The same way, when you see someone doing the complete wrong thing, it gets to a point where you’re able to immediately think:

“Yeah, you’re not making it.”

And one of the biggest indicators of someone never making it is thinking they are a special snowflake.

I don’t mean special snowflake in the way most people mean it though.

When most people say special snowflake, they are just throwing shade at people who think their course/coaching program/offer won’t work for them.

Example:

“You are such a special snowflake you think outreach won’t work!”

That is NOT what I mean.

In fact, there a lot of things that only work in certain industries and under certain circumstances.

So when I say ‘Special Snowflake’ I mean the type of person that thinks they can skip the brute work and still get the result.

Or skip the important step and not suffer the consequences.

For example:

→ You sleep 6 hours. You wake up feeling tired. You wonder why you are so tired.

What do you think was going to happen here?

Are you one of the 0.1% of the population who is rested from 6 hours of sleep?

Stop bullshitting.

You are not a special snowflake.

There is stuff you just simply must do if you want to get the results you want.

You don’t get to just not do that sort of thing.

If you want X, you must do Y. It is a direct trade. It is the law of the universe.

If you want to feel rested, you must sleep 7-8 hours, eat a good diet and have good sleep hygiene.

There is no world where you magically spawn in everyday and become well rested.

It’s the same with getting clients, and it’s the same with any ad funnel.

You don’t just get to not do the uncomfortable stuff that actually gets the results.

You must:

• Use a direct and clear offer

• Have a clear value proposition (make money/save time)

• Only use simple language

• Reduce as much of the risk involved with your offer as possible

• Have a VSL

• Test a bunch of ads

• Have your offer in the headline, loud and clear

• Have organic content pumping out

• Have a strong email flow to re-coup the leads that don’t book calls

And that’s just off the top of my head. If you’re not doing that, you are not allowed to complain about not getting clients.

Just ask yourself:

Do I deserve the result I want? Or have I set myself up to fail?

And be brutal with yourself. That’s the only way you’ll get better.

If you want to skip the line and get the clearest path to 100k months, you should probably join 1000x Leads.

I know a lot of people think “well I don’t need another coaching program” and you are probably right, I don’t really buy ‘coaching’ either.

But I do pay for personalised insights, and getting access to the clearest and fastest path of achieving a result.

I will take your onboarding call myself, I will create you a clear roadmap with what you need to do to scale, then you will get on group calls with me and Matt every week while you’re implementing everything.

It’s simple.

You join 1000x, you make substantially more money.

Namaste.

PS

If you want to learn more about 1000x before joining, this video explains what’s included (link)