Surviving The Falls

One time this guy called Brute De Force posted a video and it was captioned “Surviving The Falls.”

I don’t think I even watched the video, but the caption really stood out to me.

I like Brute, and today’s email will be about Surviving The Falls, so I thought I should give him credit where it’s due.

Surviving The Falls

I talk about this quite often, but the reality of running a business is that there are times when you genuinely just have no idea why things aren’t going your way.

Sometimes everything will just go the wrong way. Your ads stop working, your outreach domains burn, a key employee leaves, and then in the same week you’ll have family issues pop up.

It’s just the way of life.

It’s not necessarily that ‘bad things come in threes’ it’s just that sometimes you get beat up, you go on a cold streak, and that just is what it is.

Online, you never see this. And nor should you. Quite frankly, if I saw someone complaining about their situation 24/7 I would unfollow them. That’s not what social media is for.

However, that doesn’t mean that these ‘behind the scenes hardships’ don’t exist.

And I mention that because I have a lot of my clients who come to me after going on a losing streak and they almost panic that something is going wrong, something is off, or they need to make a drastic change.

In reality, that is just what it looks like to be running a business. Let’s get real. Most of you are trying to make $100k/mo in personal take home profit in your 20’s. That is a monumental task for a regular person.

So you just don’t get to have the same standards as a normal person. You have to simply understand that it is a rollercoaster.

Bonus points when you realise that’s why you even like it in the first place.

Let me tell you, when you’re just winning all the time, it gets boring. There are less problems to solve. That doesn’t mean it’s bad, it just means it’s boring and you’re meant to do the boring stuff.

But when you’re building your way out of a rut or a bad situation? That shit is so fun.

Sometimes it doesn’t feel like it at the time, but once you go through it a couple times you start to relax a bit.

It’s almost like adversity just kind of feels normal, instead of adversity being a signal to panic.

And even in saying that, it’s not like ‘adversity’ is some type of war, you probably just churned a few clients or something lol.

The difference is, winners don’t panic when it’s hard. They don’t flinch. Their self image doesn’t change. It’s just a loss.

It’s like when Conor McGregor lost to Nate Diaz.

He was just like “ah shit, I messed up. Let’s run it back asap”

And then he came back and won. Zero change in self image. Zero impact on his psyche.

What I’m trying to say is:

Instead of descending into panic whenever something doesn’t go your way, why don’t you just skip that part and act like it’s happened 100x before? Because you will eventually get to the point where it’s happened 100x over, why don’t you just act that way now?

You KNOW what you need to do. You have all the information.

9 times out of 10 the only thing in your way is yourself.

So just fix it and move forward.

That’s what Oscar did. He called me one night saying he wanted to quit, I said “that is stupid” and provided about a hundred pieces of evidence as to why that is, then 3 months later he just hit a 7 figure run rate.

You can see my interview with him here (link).

I think it’s one of my best.

Anyway.

Message of today is just to take your L’s on the chin like a champ and keep it moving. It is hard to do at the time, but there’s nothing better for your self image than taking a licking and then keeping on ticking.