The Hardest Problem To Solve Before $1m

Before we start:

What is the one thing you can do in your business right now that - if done well - will lead to 5 or 10x results? What’s the one skill?

Focus on that for a few hours per day, and let everything else be done later, or be done by someone else.

There Are Four Fundamental Problems With Every Service Based Business

The most important one:

Not Enough People Know Who You Are

Why is this a problem?

Here is why:

=> If nobody knows you exist, will you make money?

Probably not. 

If you asked one of your clients:

“How many people do you know who can deliver the same service as us?”

How many would they list?

Two?

Maybe three?

Probably not even that many.

People think “my service is so saturated” but that is completely untrue.

Your ideal customers are actually begging for a reliable agency that can deliver good services, they just don’t trust anyone.

Most of the time, you know who all of your competitors are, which makes you hyper aware of them. 

But your ideal customers have no idea. They are busy running a business.

So when they need help with their emails, landing pages or sales process - they don’t know where to look most of the time.

They will ask around their network, look online, or maybe you’re lucky enough to email them right when they are looking to hire.

But the point is:

They don’t have a solution to their problem because they don’t know who you are.

They don’t know anyone who can help them - and (unfortunately) they don’t know you.

Yet.

The reason this is important is because people only work with people they know, like, and trust.

That’s why referrals work so well.

The problem is that unless you’ve been in business for 30 years or have a massive network, you have to put in effort to get people to know who you are.

Some people do this by sending a lot of cold emails, actively networking at events or doing direct outreach.

But that is not efficient enough because people don’t ‘know you’ just because you emailed them. 

And they definitely don’t trust you.

Going to events can be a great way to get clients - but you can’t be traveling around constantly.

Especially if you pitch them some ridiculous “or you don’t pay” type offer trying to get them to buy your recurring service.

Events are pretty good to get clients, but you can’t spend every Thursday at a conference because you wouldn’t be getting any actual work done, and you can’t rely on them to pop up all the time.

The truth is you need a holistic marketing funnel to get a lot of people to know who you are.

Once you have this in place, it’s kind of like clients fall from the sky.

That sounds pretty BS, but it’s genuinely what happens.

People will say stuff like:

“Yeah I’m not sure where I found you, but I saw your ads or something a few months ago and joined your email list. Then when I needed help with my email deliverability I thought I should just book a call”

This would be completely impossible if:

• You rely on one channel

• You have no conversion mechanisms (newsletter, workshops, VSL, appt setters etc)

• You have no content

Because these sorts of thing only happen when you are everywhere.

Right now, most agencies will pop up in an email inbox, then never be seen again.

Or they’ll be somewhere deep in the YouTube explore page getting 30 views.

But it’s not going to work.

You need all the pieces to have a proper funnel.

If something is missing, it’s wrong.

It’s like a car.

Even if you had a steering wheel, an engine, and some seats, you still aren’t going anywhere without wheels.

Every piece of the puzzle fits together to capture the highest amount of leads possible, nurture them as consistently as possible, and convert as many of them into paying clients as possible.

I speak about the other problems and how to solve them in this document.

It is a 190+ page guide on lead generation, based on the learnings from working with over 300+ businesses and scaling to multi 6 figure months.

Probably one of those things that is worth a read.

Check it out here (link).

Best,

Leo

PS - I also explained this email in a bit more detail in this video.

I don’t mean to make my email list a YouTube promotion, but it’s there if you want it.

Ciao