This Ad Funnel Books 50-100 Sales Calls Per Month

Author

Leo Moore
September 23, 2024

We built this funnel for one of our clients who has been using it to book 50-120 sales calls per month for the last year or so.

It’s called a ‘case study funnel.’

For this strategy to work, you just need to remember the steps you took to get a result for a client.

Then articulate why you did the specific step that way, and the benefit of that compared to doing it another way.

You’re breaking down each step, then explaining why that step was so important. 

This will help ‘sell’ the step so any prospects watching the video understand your expertise and get sold on your method. This is the best thing you can do to get that authority frame. 

For example, for each ‘step’ say something like:

“first we set up the cold email domains. The reason we need to buy 20 of them instead of just sending them all from one domain is because this allows us to circumvent the sending limits put in place by platforms like Google.”

Then repeat this for all the steps.

At the end, put a CTA at the end and pitch the prospects that if they want to get a similar result, and offer to give them a free audit or trial/some type of free value on the call when they book in. 

Once you’ve made the presentation, put it on a Google doc or Gamma, record yourself talking over it then host it on a page with ClickFunnels like this:

Just needs to be headline, VSL, book a call button. 

Then for your ads just say something simple like:

“We just took this eCom brand from X to Y in Z days

This was without doing {pain}, {pain}, or {pain}.

All we did was:

  • 1

  • 2

  • 3

I just made a X minute breakdown of exactly how we did it, we cover the exact offers, landing pages and email flows we used. Check it out at the link below.”

Works like clockwork. That’s just off the top of my head so you can definitely make a better ad and sell it harder, but that’s the general idea.

The ad is basically a short teaser VSL that sends traffic to the main VSL. If you can get your cost per call down to $50-150 bucks, you’re good to go.

Try it, and then let me know how much money it makes you.

We just used a similar funnel to get Angus to $102k/mo.

Check out the full breakdown of how we did it here (link).

Enjoy