G’day.

In today’s email I wanted to talk about the most underrated and best cold outreach strategy that exists. This can make you hundreds of thousands (maybe millions) of dollars.

Almost nobody talks about this, but it’s the only way that you can get multiple clients at once.

And that strategy is to use cold outreach to find partnerships.

This matters because partnerships are infinitely higher leverage then individual clients.

When you get a client, you get a client.

When you get a good partner, you could get 5, 10, 20, 50, 100 or even more clients.

Although I am not suggesting you just shut down all your client acquisition efforts, I am suggesting that a greater focus on getting partners will take you a lot further and make you a lot more money in the long-run.

If we use cold email as an example, I usually advocate for a 66/33 split between targeting clients and targeting partners.

66% of cold emails sent to potential clients, and the other 33% sent to potential partners.

The caveat is that partnerships will typically take longer to forge than clients (but not always).

However, the reward will definitely be worth it.

There are four types of partnerships you can create, and I go into detail on all of them and how to get them in this YouTube video.

Actionable Tip of The Day:

Implement this within 24hours

1. Watch this video

2. Setup an outbound campaign to target someone with a complementary service

3. Scrape the lead list using Listkit.io

4. Fire up a cold email campaign on Smartlead

5. Get some calls on the calendar for potential referral partners!

Best Links of The Week:

• Breakdown of the Best B2B Funnel That Exists

• 12 Free B2B Lead Generation Trainings

• Mistake to avoid

• B2B Paid Ad Training

1. I have a tonne of free content that will help you get clients on my YouTube channel. I post valuable insights every single day from adding hundreds of thousands in recurring revenue for 20+ clients, consulting 50+ B2B company owners. I give most of it away for free.

2. If you want to get more clients, you can use this free step by step process to do so (it is a Trello board with each task to do)

3. If you’d like to hear about how I could help you and your company, you can book a call with me here. I might be able to help you grow faster, or I might be able to refer you to someone who can.

Hope this helps,

Leo.