An undisputed law of internet marketing

One of my favourite things to say about cliches is:

Do you think somebody just made the cliche up, and then everybody repeated it for so many years because the cliche is NOT true?

Probably not.

If something is a cliche, it’s likely that it’s kinda true.

So when I say ‘if they zig, you zag’ it’s not just because everybody says it.

It’s because it’s true.

When everybody in your niche starts trying their heart out to hit YouTube organic… aim at YouTube paid ads.

If they’re pushing cold email… do cold calls.

Sometimes this will leave you in the dust because you try something stupid because you want to go against the trend, but sometimes this will get you 10x, or 100x the results.

Then everyone copies you, but you’re so far ahead that you don’t care anymore.

A good example of this is my client Max. He doubled his business in 79 days.

Most of this was just by beating everyone in his niche to the punch in terms of YouTube + Instagram organic.

This takes some balls, but if you can do it, you can get killer results.