Why You Suck At Sales Calls

Before we jump in, if you were wondering if I had any videos about sales specifically, I do.

Check this out: (link)

Why You Suck At Sales Calls

It’s come to my attention that most agency owners have absolutely no idea how to conduct themselves on sales calls.

Most likely because you guys have never had any proper sales training (makes sense).

Which usually ends up in getting ‘framed’ and told what to do by clients, brutally ghosted and left with a bunch of ‘pipeline’ that you love to talk about, but that never actually pays you.

It’s a cold world out there.

In my experience (having closed a few mil for myself and others, including deal sizes up to $60k), there are a few things to keep in mind.

→ If you come off as desperate on the call, it’s over

→ If you start ‘qualifying’ yourself, it’s over (this basically means when you start over-justifying why you’re a good fit for the prospect

→ If you pitch without getting a clear idea of the prospects situation, it’s over

→ If you do not have some kind of status edge (or at least equal status) with the prospect, it is very tough to close, and even if you do close them, the client will pretty much bully you

So how do you avoid this?

1. Stop being desperate for deals.
   
   Can’t tell you how obvious it is when someone doesn’t care AT ALL about the clients’ situation and is basically just waiting to pitch. It is clear as day.
   

2. Don’t just batter them with questions. Have a conversation.
   
   When someone answers a question, it’s rare that you just say nothing then follow up with another question.
   
   Respond to their answer, then follow up with what’s next. This gives you some time to think, and also makes you seem more natural.
   

3. Stop trying to get validation from clients and increasing your revenue.

   
   After working with tonnes of clients it’s clear when people are growing their business to try and become ‘adequate’ and get validated by other people that they are ‘enough’ and they deserve love.
   
   Not even kidding this mindset shows up on sales calls. It’s one thing to be driven, it’s another thing to be compensating for feeling inadequate on sales calls.
   
   It shows in your tonality, your questioning, and how you approach objection handling. If you’re truly abundant, secure and you know what works and what doesn’t, these problems melt away into the abyss.
   

4. Competence > Everything
   
   If you really thought your products and services were sick, you would sell much better.
   
   For example, I have spent hundreds of hours on the product of 1000x Leads and we have rebuilt it 3-5 times despite only launching in late Feb of 2024.
   
   So naturally, I know for a fact that it is better than 99% of the shit you see online (including both me and Matt’s YouTube channels).
   
   If you can’t say this, and you subconsciously know your service is shitty, then you need to improve it and become more competent.
   
   Believing in your skills will give you that ‘abundance’ vibe.

I wouldn’t expect this stuff to happen overnight, but it will help.

And if you need more help, you can check out the free stuff (link)

Or get direct help from me and my Co Founder Matt (link)

Ciao