How To Win In A Competitive Market

Hey there. 

This edition is going to be very no nonsense and is just going to give you the exact process that I’ve been using for market research my own offer and my clients’ offers.

The reason this is important to do is because you want to be in a state of extreme profit. This is only possible where big competitors have blind spots. 

If you can find and go after a blind spot ensures a zero-competition environment. The way you find the blindspot is by being closer to the market than a large competitor. 

An example of this is Convertkit. 

When they started out, they were small and had no traction. But because of doing so many free demos with their market, they were able to find small points where they could improve their product and differentiate themselves against their larger competitors.

You can watch the video interview to hear about the specifics. I’ll post it in the Skool group, link in description.

Over time, they gained so many edges that they grew rapidly by word of mouth and got to $20M ARR.

Also compare this to the larger companies that Convertkit beat, their downfall was that they fell out of touch with the market, and eventually got outdone by a competitor that had less traction before hand.

You’ll also be able to deliver better Solutions - With focus, you can make your solution the best or only option for the niche. Engineering bandwidth targeted at one problem will beat engineering bandwidth targeted at multiple problems.

You can also have Potent Messaging and Marketing - You will be able to create laser-targeted messaging and achieve high ROI with your marketing. Higher click through rates, higher lead conversion rates, lower CPD, CPL, CPM etc.. Poor focus in marketing drops efficiency. 

Lethal Sales and Conversion Mechanisms - Salespeople and automated funnels function best when they are targeting one person and delivering one offer. Salespeople get really good and conversion rates shoot up when they are selling one thing. Automated funnels work best when they are selling only one thing to one person.  

Moat Building/Monopolies - Competitors won’t try to touch you if they know you are completely focussed on one thing. They will have to be more obsessed than you.

To do it, basically what I’ve found is that you can’t tell Chat GPT to do a task for you, what you want to do is tell Chat GPT to give you specific information that will allow you to do the task easier.

For example

You don’t want to ask Chat GPT for Video ideas, you want to ask Chat GPT why your ICP wouldn’t want to buy your product, or what sort of concerns your ICP may have about the market at the moment. Those are actually YouTube video ideas, you just have to be smart enough to work around

What you can also do is talk to:

• Current clients

• Prospects (inbound + outbound)

• Your network

• Low ticket groups

• Mastermind groups

And ask them stuff like: 

• What are your deepest desires?

• What keeps you up at night?

• What is frustrating you right now?

• What are you angry at?

• What have you tried before to fix X? Why did it work/not work?

• What trends are happening in the market?

• What does a dream scenario look like for you? Paint me a picture

• What does hell look like for you?

• For a solution to work for you, what would it need to include?

And then ask this stuff to Chat GPT as well and review all the results together.

What you can take from this email is that making a compelling marketing and sales campaign is also about having a compelling product. And it’s hard to create a compelling product without a precise market research.

This is why you can reach a high level of efficiency using a singular person to manage the sales and marketing as well as managing the engineering of the product. 

At the very least these departments need to be in heavy communication to ensure the business remains in its most profitable state.

Talk soon. 

Leo