You Don't Need 'Hard Work'

It might sound weird coming from me, but I am a firm believer that you don’t really need ‘hard work.’

Ok maybe that’s a stretch. You do need hard work. But looking at life and business from the perspective of ‘hard work = results’ is the wrong way to view things.

There is no question about that.

Working on the correct things matters much more than how hard you work.

For example, a janitor who has two jobs works pretty damn hard.

And if you think that is too obvious of an example, let me give one closer to home.

Agency owners who do all their fulfilment on their own work pretty hard too.

Especially when they don’t have proper employee training, no lead gen system, and they make no attempt to change their situation.

It’s very easy to get into this ‘agency rat race’ and make no progress despite ‘working hard.’

This kind of ‘hard work’ does not equate to better results.

It is just a fact.

To be honest, working on all the wrong things actually leads to worse results, because you end up feeling like you deserve to make more money, and then when that is not reflected in reality, you will burn out.

I have seen this many times.

The solution to this is that you need to constantly wage a war against yourself when it comes to focusing on things that don’t make you more money.

It’s so easy to slip up.

It’s so easy to just focus on client work for way longer than you should and forget to do the things you need to.

But this is actually sabotaging your ability to get results.

That is why you need to remind yourself of what you need to focus on and violently remove things that are in the way. Sometimes you will be in the way of yourself. In those cases, you need to create systems, habits and routines to help you stay consistent.

For example, this routine will change your life.

Without it, you’re all over the place.

And even if you only worked 5-6 hours per day, if you completed the necessary tasks, you’d be scaling.

Of course you have to earn the right to only work 6 hours per day, and the likelihood is that you’ll need to work way more than that to finish off all your stuff, but the point is that the things that actually lead to results do not require exorbitant amounts of work.

There are probably 2-3 things that actually get you results. The rest is just ‘maintenance work’ aka things that don’t make you money.

As you grow and get more resources, your goal is to outsource all the BS. And if you can’t outsource it, at least do it AFTER all the important stuff.

It may sound like I’m ranting but it’s only because this is the stuff that actually makes you more money. If there is something in the way, just remove it. Even if it’s your own lack of focus/discipline.

Wage war against your constraints.

And then check back in 6 months later.

Trust me,

Leo

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